Soccer Laduma is the biggest active football community in South Africa across its print, web, mobile and social media properties. Soccer Laduma provides breaking news, interviews and analysis on local and international football complimented by user-generated content constantly feeding off each other to create a 24-hour hub of interaction
Having first hit the streets in 1997, Soccer Laduma’s print edition remains the highest selling sports publication in the country with circulation figures reaching 260 950 (ABC Q2 2017); becoming South Africa's 2nd highest selling newspaper overall with a readership of 3 360 000 (AMPS 2015 A). Furthermore, it is now available weekly in digital format via MySubs for the same price. Soccer Laduma’s web and mobile figures continue to rise.
Effective Measure stats from September 2017 read 1.1 million unique browsers and 31.5 million page impressions for mobile and 196 969 unique browsers and 4.5 million page impressions for web. Soccer Laduma mobile remains the leading soccer specialist site in South Africa. On the social media front, we’ve reached 252 855 Instagram followers, 487 978 Twitter followers as well as 2 416 468 Facebook fans growing daily.